Home isn't a location. It's an identity.
Why be Hollywood when you can be Inglewood?
Hollywood makes movies. Inglewood makes moves. The world came to us — the stadium, the arena, the Super Bowl, the Olympics — but the city was already here: Market Street, the Forum, the barbershops on La Brea, the bakery on Crenshaw that never closed.
Be Inglewood started as a line on a hoodie and became a lifestyle brand for the people who were born here, built here, and the ones who carry the city everywhere they went.
This is not a souvenir shop. Every piece is heavyweight, hand-printed a mile from the shop, and a share of every sale goes back into the city through local partners, artists and youth programs.
Culture
Celebrate the city: its people, its history, its sound and its style.
Product
Accessible premium streetwear. Heavyweight, hand-printed, built to wear in.
Community
Putting dollars back through local partners, artists and youth programs.
Commerce
A national city-pride brand that keeps its money and its meaning in Inglewood.
Who it's for
“This is ours.”
“This looks hard.”
“I can wear home.”
“This is actually from Inglewood.”
Put the city on your team.
Local business, event, employee and community-organization merch, printed in Inglewood.
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